Simple fact: everybody is online now. Yes, there are countless places to get your website done, and yes, there are countless cheap ways to do it. But, keep in mind, what you are talking about putting online is YOUR BRAND, which will be smack in front of countless people from all over, not just your own backyard. Given that, no matter what you do, make sure it's done right. Not only in how it may work and function, but in how it looks and relays your very important message.
A lot of websites are like a lot of neighborhoods now. You can visit a friend's house and get confused because their house looks like every other house on the street, with the only thing identifying their house are the address numbers tacked on one of the exterior walls of the house. Sure, each home can choose their houses color, landscaping, mailbox, lighting, etc.... but, and this is a big but (no offense), HOA plays a factor in that process in many places... meaning, you still wind up with almost every house looking exactly the same, only able to choose colors from a very small palette, with restrictions on what you can plant or what exterior lights you can use. In simple terms, it's normalization.
Now, in a business sense, do you actually want to look just like your competitor? Or like the business in the office/kiosk next to you? Of course not. Your station is unique. Your business is unique. Regardless if there are others doing what you do, or playing the same music your station does, it should all be about YOUR presentation, that is what sets you apart from your competition. Stationality's® goal has always been to make your station or business stand out from the rest, and to make it function like you need it to do.
Yes, Stationality® has our own system to power sites, that's the MSA. But not every client or potential client needs it or can even use it as they are already on a system. That makes no difference to us. Sure, we can build something fresh and power it right now with the MSA, giving you control to do what you need to do... or, we can step in to whatever situation you may be in now. Maybe you have a site via a corporate deal that you are locked into. That's no problem for us. We can still help touch up various things regardless of who hosts your site or what system your site is controlled by.
The MSA itself allows for many options and features, many of which are custom built out for certain projects. Obviously the typical elements, like posting articles, is a given. But we create custom solutions within the MSA for things like episodes, podcasting (direct to iTunes), automatic artist pages (for stations), automatic form generation on contest pages, remote listings with maps and custom QR codes, and much much more. Often times, if there is a specific need, we customize the MSA as needed for each client.
Stationality® can help. Contact us today to find out how.